Tweetups are the opposite of how usual social media friendships start, where people meet in person, chat and become friends, and then connect over social media. On Twitter, users meet strangers online and, through a tweetup, may become friends in person. The word tweetup is an amalgamation of the words "tweet" and "meetup" and is exclusively used in relation to the social networking site Twitter. Tweetups have become an integral part of social engineering and are being actively used by marketers to let people know of their products, increase awareness and build hype.
As people become more and more social on the Internet, tweetups are likely to become more prevalent. A lot of online services have been created around tweetups and their organization and promotion. As a result, ad hoc rules have been created. By: Justin Stoltzfus Contributor, Reviewer. By: Satish Balakrishnan.
Dictionary Dictionary Term of the Day. Machine Intelligence. A tweetup can be an ad-hoc, face-to-face encounter between two people, but more often describes a wider social gathering, promoted and organized on Twitter itself.
As well as a chance to satisfy our natural curiosity — e. Following a highly successful series of Twitter updates in relation to various space missions Twitter was first used by an astronaut in space in May , during the Hubble space telescope repair mission , NASA organized a series of tweetups , culminating in one held during the shuttle launch at Cape Canaveral in November Tweetup is a blend of noun tweet , in its sense relating to microblogging , i.
It follows a succession of Twitter-related neologisms born out of the explosion in popularity of this form of online messaging. The natural appeal of the word Twitter and its association with the cute little bird logo , coupled with its capacity for metaphoric extension, has led to Twitter words anchoring themselves very successfully in the public consciousness. On 8th January , the American Dialect Society voted tweet both in its noun and verb sense, i.
Would you like to use this BuzzWord article in class? Visit onestopenglish. Small informal gatherings aren't the only tweetups out there, though. Sometimes large organizations get behind them. For example, in , the National Hockey League became the focal point of tweetups across North America. During the Stanley Cup playoffs, 24 different cities hosted tweetups, with each city organizing its own gathering.
While some of the tweetups had official backing by the NHL or participating teams, with representatives expected to visit and bring swag, others were informal gatherings in bars or restaurants. Organizations looking to raise money for a good cause have also found that tweetups are a good way to rally support. These tweetups may raise money in a variety of ways -- selling tickets for admittance, hosting an auction or raffling off items that have been donated.
People who aren't able to attend the event but hear about it through Twitter may even donate to the cause. The many marketing professionals who frequent Twitter often are willing to donate time and talent to organizing tweetups that benefit charities. Professionals also use tweetups to network with people in their fields. Some networking tweetups are aimed at professionals working a particular field, others at employees in various fields who have similar roles, and still others are staged by companies.
Politicians like tweetups also, and if there's a local election coming up, you may receive an invitation. These gatherings typically combine fundraising with lots of information on the candidate or the cause.
The candidate may or may not be there, but you can bet that a representative will be. While attending a tweetup can be a lot of fun and a great way to meet new people or raise money, organizing a tweetup can also be a rewarding experience. How would you go about coordinating this type of event? Held in Austin, Texas each spring, you can bet that this spot will have multiple planned and spontaneous tweetups.
In there were daily tweetups planned, as well as many impromptu gatherings. News of the impromptu gatherings spread, of course, through Twitter, but also the old-fashioned way -- through word of mouth.
The first step to organizing a successful tweetup is to decide on a purpose. If all you want to do is to meet some of your followers in the area, your tweetup will be a lot different than if you're trying to get a job or raise money for a cause. Once you decide on your reason to "tweetup," you're ready to get started with the planning. If your tweetup isn't just a casual gathering, you may want to draw on the experience of marketing or public relations professionals.
Their help can increase attendance as well as ensure that you have a diverse group of attendees. Fortunately, the Twitter user base is full of marketing pros who are typically happy to do a little pro bono work for a group they're a part of. A simple tweet asking for help to organize a tweetup and permission to RT retweet, or repost may be all you need to connect with willing volunteers. As you're planning the event, you may be inclined to post updates on its development.
But it's not necessary to twitter about every change in the plan. If you twitter about it too much, you may get so much feedback that it's impossible for you to make a decision that pleases everyone.
If you're working with a small group to plan it, it's best to confine that to e-mail or phone conversations. Choosing a location for the tweetup is an important part of planning. The informal nature of online social networking makes it difficult to determine whether you'll have five attendees or The best you can do is choose a bar, restaurant or outdoor venue that's roomy enough for the most people you could expect to come and cheap enough to reserve.
Once you've narrowed down your location choices, visit each venue. A dark bar in a dodgy neighborhood is not where your followers will want meet up with what is essentially a bunch of strangers. You'll also probably want a location that has Wi-Fi and cell phone reception. Even in the heart of town, there are often dead spots. Twitter users are generally a technologically savvy crowd, so they'll be unhappy campers if they can't get connected.
It's important to have a focus for the event.
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