Iconic UK music title NME is to cease publication in print after 66 years, the weekly title joining a long list of legendary magazine brands that now only exist online.
The NME. In , the magazine ceased being a paid title after steep sales declines saw its circulation drop to just 15, It relaunched as an ad-funded, free title with a circulation of , in a last throw of the dice for the print edition. Paul Cheal, Time Inc. The print re-invention has helped us to attract a range of cover stars that the previous paid-for magazine could only have dreamed of.
Unfortunately we have now reached a point where the free weekly magazine is no longer financially viable. It relaunched as an ad-funded, free title with a circulation of , in a last throw of the strategic dice for the print edition. It is in the digital space where effort and investment will focus to secure a strong future for this famous brand.
NME, which has been printed weekly since , managed to make money as a brand overall through spin-off activities such as awards and events. The magazine hit what is regarded as its golden age in the 70s, becoming a cheerleader for punk and then a champion for the the new wave and indie acts that flourished in its wake, including Joy Division and the Smiths.
The magazine — whose initials stand for New Musical Express — began to feel the pressure in the noughties as music listings went online and music discovery started moving to services such as Spotify. Image source, NME. The BBC is not responsible for the content of external sites.
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