Grier said. Still, industry data show that frozen-food sales are still gaining in Canada, although at a slower pace than those of fresh foods. Despite the perception of over-processed frozen foods, there are examples of European retailers that specialize in frozen fare and "are all going concerns," said Rob Gerlsbeck, editor of trade publication Canadian Grocer. O'Brien said in an interview.
In Canada, it grew too quickly and has since closed about 75 stores, he said. He plans to make changes in the stores, including standing up the boxes of food so that shoppers can see their covers more clearly rather than laying them down in the frozen cases. The company started the first of many annual charity barbecues that year for the foundation.
Voisin said he and his siblings learned from their father Frank that successful businesses give back to their communities. Voisin has a cottage in the Kingston area. He sits on the board of a hospital there.
He also sat on the board of the St. Mary's Hospital Foundation in Kitchener for 14 years. That's when the foods are frozen at the peak of flavour and nutrients.
Store interiors will be changed to make it easier to find both established and new products. There are no plans to move the head office out of Kitchener. There are no plans to close outlets either. Over time we would expect the number of stores to grow. When the frozen-food empire started at Victoria and Lawrence, regional Coun. Geoff Lorentz recalls, Voisin would load up a curbside barbecue with frozen meats and let the wafting smoke do the talking.
O'Brien has decades of experience in the food business. Copyright owned or licensed by Toronto Star Newspapers Limited. All rights reserved. To order copies of Toronto Star articles, please go to: www. Report an error. Our goal? To offer restaurant-quality foods, great value, and one-of-a-kind service to customers. Although our name has changed, our goal remains the same.
Throughout the 's and 's, Canadians welcomed us into their homes and communities and, with the help of our Franchise Partners, we opened stores in towns and cities across Canada, from coast to coast.
We became a trusted brand for mealtime and entertaining, special occasions and everyday dinners. We partnered with local and national charities and organizations, sharing our dedication to food and service, as a proud Canadian brand.
And in doing so, we were honoured to achieve many franchising, community, marketing, and food awards along the way. In , with new ownership came a full and exciting revamp of the brand. We introduced a brand new, fresh and inviting look in our stores by renovating and creating an open concept shopping environment , with new, updated, colour-coded packaging to help shoppers navigate our freezers, as well as convenient Pantry Essentials and Kitchen Essentials products to make preparing and serving food all the more convenient.
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